... Language'11
In fact, there is at present an international effort being made of the development of what is called the `Standard Generalized Mark-up Language' (SGML). SGML will be / is an ISO standard. SGML will be mainly used by publishers and by organisations to maintain large databases.

As an author you do not have to worry that you will yet again have to learn something new: suppliers of word-processors will incorporate SGML in their products, so you will produce SGML manuscripts without knowing it.

... effect22
This is not a problem peculiar to LaTeX, it is a problem that designers of generalized mark-up languages are struggling with in general.